One last point I want to address is in the market and at Google. We now know what topics drive visitors to your website. Now it is important to see what the trendline is for these topics. Will there be more or less searches for such topics and keywords over a longer period of time? For this you can look at Google Trends . Or volumes per month with the Google Ads Keyword Planner . And last but not least:what is the trend of the number of visitors from Google, so organic? View in Google Analytics what the trend is over a longer period of time to see whether the website is stabilizing or is in a negative or positive flow.
You could also supplement this data with rankings over a longer period of time, to determine how the website is doing on average.Visibility Frankwatching Good luck! As you read, there are quite a few things to consider when purchasing a website. Especially when it comes to larger amounts, it really pays to do a deep SEO audit . Hopefully, the considerations above will help you determine the potential risks associated with your purchase. As an online marketer or entrepreneur you can learn so much from a good look at other parties.
Take a critical look at a large website and you may discover some interesting angles to improve the conversion on your website . For this blog I looked at Amazon , at first glance a very outdated animal, but don't judge too quickly, because under the ugly appearance are some very smart techniques. Reviews Online customer reviews play a very important role in the online shopper's purchasing process. Amazon has therefore built in a very prominent role for this on the website. Summaries Within the reviews, I actually notice a few things, first of all, the display of short summaries of reviews is very easy for the quick decision maker. Are you the type who simply looks for confirmation in reviews that things are going well, then these speech bubbles will probably help you decide quickly.