One of the most important metric driving the success of your email Phone Number List marketing or newsletter campaign is click-through rate. It doesn't take a great deal of intimate understanding to know that if you can't convince subscribers or readers to click from your email to Phone Number List your website or landing page, you Phone Number List can't monetize them. Since, in almost all cases, the end goal of your email marketing campaign will be increased revenue either through transactions or page impress
driving traffic from the email to the webpage or landing page is absolutely essential. The use of links in email is the primary driver of traffic Phone Number List funneling from your email to your webpage. Content and Calls to Action Matter! We don't want you to read this section and think that links in email are the only thing that matters Phone Number List in terms of driving traffic from an email to a landing page. If that were the case, there wouldn't be any reason to send an email that included anything but links! The quality of your copy and its ability to excite and incentivize users to click certainly matters.
So do the offers that you may promote in an email marketing piece. Finally, writing and using good calls-to-action both around and in the content of your links can make a significant difference between an average click-through Phone Number List rate and an outstanding click-through rate. All of the elements of your email template design and content work combine to improve your click-through rate. However, there are some tried and true elements to keep in mind! Images and Links in Phone Number List Email We discussed this previously when Phone Number List discussing the best practices for Phone Number List embedding images in email , but as a general rule you do not want to use images as a way to indicate to readers that they should click something.