Advertising Continue reading below Even for queries on search engine sites or applications on mobile devices, it will become more important to be among the very few organic results. I think Google's move to a “mobile first” index is the first step towards Phone conversational (voice) search on a multitude of devices. In my opinion, this will actually mean an increased focus on technical SEO. A multitude of sources claim that technical SEO is “dead” but it will become even more important in 2017 to focus on technical elements such as page speed, mobile compatibility, AMP and semantic markup. With the increase in the number of devices returning the “right answer”, more queries will be answered with a single knowledge graph result as opposed to more results. It will be more crucial to be the only “best” result for a query. This will have an even bigger impact on Phone local SEO. Ask your "assistant" where the best Chinese food is within 10 miles and he won't come back with 3, 5, 10 options, but probably pick one and give you directions.
Advertising Continue reading below fax list Although I think for now links will continue to count as 'votes' for a site's quality and authority, at least for the near future, in the future an even more important factor for success will be that your content is the best Phone answer to the query implicit in the searcher's intent. As a result, I think keyword research, especially one that uncovers the question behind a user's intent, will continue to be highly relevant. It will be less relevant to ensure that a particular keyword is placed on a particular page in order for that page to rank for that keyword. It will be more important to ensure that your content is the best, most complete, useful and readable answer to what the searcher is really looking for. The move towards quality over quantity will become more pronounced as there will be fewer “results” served for a given query. more important, including conducting user surveys and creating search personas.
You may have read that as of Friday, September 23, Penguin is now part of Google's core algorithm. But what does that mean exactly? In this article, I'll talk about the main differences between Penguin 4.0 and previous updates, how these changes Phone affect your website, and how to see if you've been impacted (for better or worse) by the latest Penguin update. Penguin. Editor's note: For more on the Google Penguin update and disavow links, check out this Marketing Nerds episode with Jim Boykin and Loren Baker: What is Google Penguin? Google Penguin is an algorithm designed to penalize and prevent link spam. Google introduced Penguin in Phone April 2012 to combat web spam and penalize websites whose SERPs relied on exploiting "black hat" SEO tactics (e.g. keyword stuffing, link schemes, cloaking, duplicate content, etc.). What has changed in Penguin 4.0? Over the years.