A selection process is useful for this, or simply a set of very specific campaigns that attract the relevant leads. But the more metrics that are tracked, the better the understanding of the campaigns. Learn how to optimize a marketing campaign . Here's a look at the metrics you can focus on to make traffic really count. Qualified Marketing Lead A marketing lead refers to a prospect who has shown some interest in your brand. This metric helps determine the quality of the lead that a sales team will deal with. The metric is particularly important as it helps marketing and sales work in sync : the former generates a relevant lead, the latter helps finish the conversion.
This metric is worked on together with the sales department to really be able to calculate the effectiveness of the leads accepted by the sales team. Learn more about the conversion Singapore phone number list rate of qualified leads from marketing to sales . 2. Sales accepted This is one of the examples of marketing metrics that help you identify prospects through the sales process. This means that it is a metric that is useful in the middle of the funnel or sales channel and after marketing qualification. Learn about qualified leads for sales : What they are and how to follow them up.
Subscribers These are potential customers who have shown an interest in receiving content from you. Therefore, these are very important if you have a blog. They also help you to get an idea of how to adjust or target your campaigns, as well as to make sure that your SEO efforts are researched and written to attract relevant traffic. I leave you 10 essential seo metrics to measure the success of your campaign 4. Conversion rate of your website A conversion is a transformation. The principle is to transform a visitor from one state to another based on your marketing and sales strategy.