We can direct the recipient to specific subpages, and by placing call extensions, we enable easier and faster contact with the company. Free content creation. Ads in brand campaigns allow us to place content more freely than organic results. This may be important if we want to direct the user to specific subpages related to, for example, current promotions, sales, etc. Such action may turn out to be more effective than, for example, placing a banner on the homepage. Speed, ease, efficiency. Speed . Creating a brand campaign does not require much time.
A small number of keywords and advertising texts Mexico WhatsApp Number List means that the configuration of such an ad will take several minutes. Verification by Google also doesn't take long. Ease . If the campaign does not bring the expected results, the costs are not commensurate with the profits or the search volume is too small, we can easily disable the ads without harming other campaigns. Effectiveness. The ultimate goal of every campaign! Below are examples of campaigns that generate profits with small spend, while achieving high ROAS and CPA below the average of the entire account. Of course, a lot of that revenue would be generated from organic (unpaid) branded search results anyway.
However, taking into account the low costs of the campaign, even if we take this element into account, the advertisement should still bring a positive return on investment without any problems. To sum up, there are many arguments in favor of using brand campaigns, but the question: “To use or not to use?” there is no definite answer. It all depends on the specifics of the business, brand recognition, the size of the advertising budget, the size of the company and its area of operation.