salma akter

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salma akter
31 de jul. de 2022
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Because it mainly serves the functions of online fitness teaching and healthy eating guidance, keep started as an online fitness market. In order to improve user retention, the market boundary has been expanded to the social market. The sale of related products by sports malls belongs to the e-commerce market. 2. User Ceiling Keep's social market and e-commerce market based on the online fitness market, the main users are concentrated in groups under the age of 40 who want to improve their physical fitness and increase their physical beauty. As of August 2017, keep's users reached 100 million. but the proportion is relatively low. 4. Online business email list fitness market analysis (1) Status quo of my country's fitness market According to iResearch's industry report, as shown in Figure 1-1-1: Figure 1-1-1 In 2016, the "National Fitness Plan (2016-2020)" issued by the State Council proposed that by 2020, the number of people who participate in physical exercise at least once a week will reach 700 million, and the number of people who regularly participate in physical exercise will reach 435 million. The total scale is 1.5 trillion yuan. Clearly, China will be the largest commercial fitness and leisure market in the world. Figure 1-1-2 Driven by policies, with the gradual improvement of people's living standards, the proportion of the population participating in physical exercise increased by 8% in 2017 compared to 2016, and the health literacy of urban and rural residents has steadily increased, bringing more development opportunities for the fitness market. Therefore, it has also laid a good foundation for the development of the online fitness market. (2) The online fitness market has entered a stage of rapid development According to the annual report of "China Online Sports and Fitness Market Annual Comprehensive Analysis 2018" released by Analysys on June 28, 2018,
keep product analysis report
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