Riya Simla

Facebook has always been an excellent company email list to advertise for your business. Despite the fact that in recent years the price of advertising has risen, it is still one of the best channels to reach our target audience and it is profitable compared company email list other channels. In addition, since the drop in organic reach that this social network carried out a little over a year ago, if we want to have visibility on this channel, it has become essential. Making a company email list Ads campaign is not as easy as it seems. Despite the facilities that the company gives you to invest, it is recommended to use your Business Manager account and the ad manager. Whenever you invest in any type of campaign for company email list business, it is very important to know how the campaign has worked for us and how profitable it has been. If you have doubts about this, in this post I talked about the profitability of your business and the viability of the future and two metrics that you should know and use yes or yes . Today I want to focus on the kpis of facebook ads, what they are and what data they provide us to company email list how our campaigns are working. Facebook Ads KPIs In order to define the best facebook ads kpis for your campaign, you need to know the objective you have defined for that campaign. What did you want to company email list by investing in the platform? 10 kpis of facebook ads that you should know Regardless of the type of campaign you carry out, you will have to know a series of kpis that you have to know. Reach: Number of people who saw your ads at company email list once. Reach is different from impressions, which can include multiple views of your ads from the same people. Impressions: Number of times your ads appeared on the screen. Frequency: Average number of times each person saw your ad. Results: Number of times your ad company email list a result based on the selected objective and settings. Total Cost: average cost per result obtained from your ads. CPC: the cost per click that results from the view of each ad by a user. CTR (click to rate) : the result of dividing the clicks by the number of advertising impressions. Traffic : If the goal of your company email list is to drive traffic to your website, this will be the kpi you will need to measure.